To celebrate the launch of Max’s Rose, Penfolds commissioned us to design and fit out the window display at Crown Cellar & Co. The window display was designed so that the Rosé promotion could be changed to a celebration of the Chinese new Year by easily swapping some of the elements.
Client
- Treasury Wine Estates
Photography
- Self generated
Awarded
- SHOP! Awards 2021
- Window Display (Gold)
I visited the store regularly to take window measurements and work with the staff to determine a design direction for the display that met the vision and needs of both client and store owners.
Concepts for both displays utilised 3D renders and Photoshop mock ups as part of the development process.
The genuine surprise of learning we’d won Gold for the Penfolds window displays at SHOP! Awards was a moment I’ll never forget.
